Intellectual Property

Callaghan Innovation is New Zealand's Innovation Agency.

​​They operate Innovation IP®, a programme that gives innovative and ambitious New Zealand businesses the knowledge, capability and confidence to leverage their intellectual property and assets to enable growth and reduce risk.
By providing co-funding, and a structured programme working with IP specialists, businesses work through a two stage process to:
  • identify their intellectual property assets and learn how to protect these with patents, trademarks, and copyrights
  • develop a strategy to safeguard, manage and leverage their intellectual property assets for business growth
  • understand how to identify and mitigate the risks of infringing others intellectual property
​We were approved for Innovation IP® co-funding in June 2020 and will complete the programme by January 2021.

​Thank you Callaghan Innovation for your support.
Potter IP are intellectual property gurus and a specialist provider to Callaghan Innovation's Innovation IP® programme.

Specialising in trade marks, branding, IP portfolio management, and IP strategy they help their clients see the big picture of the IP landscape. Their proven track record of working with companies who have built substantial value on a sound and comprehensive IP strategy speaks for itself.
They understand what it takes to bootstrap a new innovation business and the challenges of effectively addressing IP protection in the startup phase. To show it they built one themselves. DIYTM is their great value web platform for registering New Zealand trademarks.
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Thank you for your support.
​You will have to travel a long way to find a more friendly and engaging group of lawyers and patent attorneys that also make great coffee !