Protecting intellectual property is a key challenge that is tricky, but specialist skills and knowledge help avoid the pitfalls that could destroy valuable innovations. Callaghan Innovation is New Zealand’s innovation agency who run a wide range of programmes, funded by central government, to support and help startup technology businesses. One of these is Innovation IP, now renamed Beyond IP. Intangible assets, including intellectual property (IP), can make up to 80% of the value of knowledge based businesses that develop and commercialise technology so it makes sense to protect this, not just in New Zealand, but also overseas. IP protection ranges from familiar methods, such as copyright, through trade secrets and trademarks to patents and registered designs. It also stretches to plant variety rights to protect plant breeding and geographical indications to protect regionally specific products such as wine and other foodstuffs. In our online world even the humble domain name is potentially a valuable piece of intellectual property. 
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